Highlights of the year for the Alzheimer’s Society
Today sees the launch of Alzheimer’s Society Trustees’ and Annual Report that have been delighted to have produced. After winning a competitive tender, we created a concept to explain the day to day impact of living with dementia, and therefore why there is a need for Alzheimer’s Society, with a strong demonstration of how the organisation helps people to maintain their identity and stay connected to their communities. The consequences of dementia were shown through the image of a familiar everyday object, alongside impactful portrait photography of people with dementia, with a simple message for people to look beyond the diagnosis and see dementia. The original photography was complemented by simple infographics to present the achievements. Both elements were also used across digital and social media platforms.