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Oct 18 2016

Our Chance, a new campaign launches

Today sees the launch of Our Chance, a behaviour change campaign to gives information and advice to reduce pregnancy risks and raises awareness of things that can go wrong in order to help mothers and their babies be healthy and safe. Meadows Communications were appointed by Best Beginnings, Sands and the Department of Health the summer to undertake the brand development for the campaign. Working at speed and with a limited budget, we provided three different creative propositions that were put to audience testing. Following feedback we refined the chosen route Our Chance. The campaign has been developed to help meet the Government’s aim to halve the number of babies and mums-to-be who died by 2030. Further information about the campaign is available at http://ourchance.org.uk