This Girl Can
Congratulations to Sports England on the launch of the ground-breaking This Girl Can, a new national campaign that celebrates the women who are doing exercise and participating in sport no matter how they do it, how they look or even how sweaty they get. We think this is a campaign with a great brand (and an eyebrow raising, head turning sassy video with music by Missy Elliott) that we hope will succeed in inspiring women up and down the country to wiggle and jiggle. It’s vital for us to motivate more women to participate in physical activity to help improve physical and mental health as well as connecting people with others in their community and their surrounding environment. We’re proud that our work with Ottaway Strategic Management throughout 2013 for Bury Council’s I Will If You Will has provided the valuable monitoring and evaluation means by which lessons from this pilot campaign have gone on to quickly and effectively influence the shape of the national This Girl Can. So come on girls, let’s see you get on, get in and show just how you can.