Time to Change messaging
Our relationship with Time to Change, the national movement to end stigma and discrimination around mental health, stretches back 10 years to when we were involved in developing the original name and brand identity. Since then we have worked together in a number of ways, including shaping the young people’s strategy and conducting insights research and we are keen supporters of the campaign. That’s why this summer we were delighted to be win a competitive pitch to work with them again to review and refine their messaging in advance of their next strategic phase of work. In close collaboration with teams from across the campaign, including their community champions, Amy and Amanda have developed a clearer and simpler set of key messages to challenge people’s attitudes and behaviour that will be rolled out across Time to Change’s print, online and verbal communications throughout the autumn.