Alzheimer’s Society Annual Report

We were commissioned by Alzheimer’s Society following a competitive tender to provide their Trustees’ and Annual Report. We were keen to provide an annual report that would go beyond being simply a required reporting tool so that it would have value across the organisation as part of fundraising and corporate partnership development work. 
We created a concept to explain the day to day impact of living with dementia, and therefore why there is a need for Alzheimer’s Society, with a strong demonstration of how the organisation helps people to maintain their identity and stay connected to their communities. 
The consequences of dementia were shown through the image of a familiar everyday object, alongside impactful portrait photography of people with dementia, with a simple message for people to look beyond the diagnosis and see dementia.The photography was complemented by simple infographics to present the achievements. Both elements were also used across digital and social media platforms.