Amanda Duffy

Amanda has worked in communications for 20 years, including 12 years at Forster Communications. In that time, she led the Government’s campaigning work around teenage pregnancy (Are you thinking?), sexual health (Want respect? wear a condom), drug misuse (Frank) and knife crime (It doesn’t have to happen). She has also delivered programmes targeting young people for the Young Women’s Trust (formerly known as YWCA) on the Respect Young Mums campaign, Young Minds on young people’s mental health, and Positive Futures, a Home Office initiative to engage at risk young people in sporting activities. In 2016 Amanda led a significant rebranding project for Prostate Cancer UK and she also undertook the rebrand of Women’s Sport and Fitness Foundation to Women in Sport. Together with Amy, she has reframed the brand proposition and messaging for Time to Change, Making Every Adult Matter (MEAM coalition) and NCVO’s Charities Evaluation Service.  Amanda advocates the use of behaviour change techniques to develop effective communications.