Dot Dot Dot

We were approached by Dot Dot Dot to provide communications advice to help them to reach prospective property guardians. In discussion, we identified the need to understand the differing motivators to moving into a property managed by Dot Dot Dot. By devising and running a stimulating day long workshop, we helped the Dot Dot Dot team to develop their understanding of audience segmentation and consider how to adopt tailored marketing to suit each segment. Following the workshop, we produced recommendations on how they could adapt their future communications.

“Our session with Amy was incredibly useful – she prepared an extremely well-thought-through session tailored to the needs I had explained to her.  Working with her really helped me and my colleagues to improve our understanding of our clients and to think through what might draw them to – and put them off – the service we offer.  After the session Amy sent over fantastically clear notes, with just the right level of detail.  We have continued to refer to these and to use ideas from the workshop to frame our thinking about our clients ever since.  Amy’s enthusiasm, friendliness and interest in the questions we faced make the whole session really enjoyable, too.”

Katharine Hibbert, Director