Isle of Wight Council

Behaviour change

Task: To undertake insights research and provide recommendations to tackle behaviour around alcohol misuse 

Approach: Working for the Isle of Wight Council Public Health Team we used a mixed methodology approach to gather attitudes and behaviour towards alcohol among the general population as well as current and past users of alcohol support services. Our research revealed people have a relatively poor level of understanding about the harm that alcohol consumption can cause and they consistently underestimate the amount they drink. We devised an intervention campaign based on attitude and shaped a motivational message framework. 

Impact: The work was presented by the Isle of Wight’s Acting Director of Public Health at the Public Health England Annual Conference.