Jo Shepherd

Jo has undertaken qualitative market research for 20 years and she has worked for top agencies in London and Edinburgh. Her areas of expertise include creative development, media and advertising, concept and product testing and health education. She has delivered insights for household names such as The Body Shop, L’Oreal, Bass Taverns and the BBC. Her past clients also include national and local statutory bodies, for instance, Health Scotland and NHS Isle of Wight and charities such as Scottish Arts Council and Help and Care.