McPin Foundation

Task: To develop a new brand to better reflect the new strategy 

Approach: The McPin Foundation exists to transform mental health research by putting the lived experiences of people affected by mental health problems at the heart of research methods and the research agenda. Following the development of a new refocused strategy we worked closely with trustees and staff to identify a new vision, mission and values and reflect these in a new visual identity. 

Impact: Staff, volunteers, research partners provided positive feedback that the brand helped build understanding and distinctiveness. 

“We are absolutely thrilled with our new look and feel. We could never have achieved so much, so quickly, on such a tight budget, without the support of Amy and her team. They were able to quickly interpret our needs and understood our vision clearly. The three identity design options we received were all strong, and after consultation with our new staff, we made a final choice. It looks great on our website and new printed materials. It has also helped us to have a core set of key messages that we are striving to consistently communicate in everything that we say and do. Getting your brand right is really critical for any organisation and we couldn’t have done it without their expert guidance.”

Nick McNally, Chair of Trustees