Our chance

Our Chance is a new campaign from charities Best Beginnings and Sands and the Department of Health to encourage pregnant women to change their behaviour in order to reduce the risk of maternal and infant deaths. It has been set up in response to the Government ambition to half these deaths by 50% by 2020.

We created a campaign brand that would appeal to a wide range of pregnant women and that could be readily aligned to commercial brands. A series of graphic devices were produced to help to communicate each of the small behaviour changes around nutrition, exercise and visiting the midwife.