Sport England

Since 2013 Sport England have provided significant funding to Bury Council to support the development and ongoing running of I Will If You Will, a movement to get the women and girls of Bury moving. The campaign was also conceived as a test case to provide Sport England with insights on how shape a national programme. Amy worked as part of the Ottaway Strategic Management team that was appointed after a competitive tender to design and deliver an appropriate evaluation framework. Together, we developed a 12 month programme of qualitative and quantitative measures to monitor and assess the ‘attention’ and ‘advocacy’ impact of the campaign. Amy led on a series of street surveys, the assessment of media coverage obtained and social media penetration. The final evaluation report delivered in November 2014 found that I Will If You Will had achieved impressive growth in spontaneous and promoted awareness of the campaign, and a significant increase in women and girls’ participation in physical activity. The campaign continues to operate in Bury and Sport England have applied the lessons learnt from I Will If You Will to the national campaign This Girl Can that launched January 2015. This Girl Can celebrates active women enjoying exercise with a wide range of activities delivered in partnership with public, private and voluntary sector organisations.