2015/16 Alzheimer’s Society Annual Report

For the second year running Meadows Communications have produced the Alzheimer’s Society Annual Report. ‘Here every step of the way’ outlines the charity’s excellent year and record-breaking achievements. These include supporting over 110,000 people affected by dementia with our one-to-one and group based services, helping over 40,000 people through their Helpline and now reaching a total of 1.5 million signed-up Dementia Friends. We devised a graphic ‘journey’ through a community to help illustrate the four key areas through which Alzheimer’s Society work, alongside the compelling personal story of Brian. We provided original photography and a suite of infographics for digital and social media platforms.

2015/16 Alzheimer’s Society Annual Report

Highlights of the year for the Alzheimer’s Society

Today sees the launch of Alzheimer’s Society Trustees’ and Annual Report that have been delighted to have produced. After winning a competitive tender, we created a concept to explain the day to day impact of living with dementia, and therefore why there is a need for Alzheimer’s Society, with a strong demonstration of how the organisation helps people to maintain their identity and stay connected to their communities. The consequences of dementia were shown through the image of a familiar everyday object, alongside impactful portrait photography of people with dementia, with a simple message for people to look beyond the diagnosis and see dementia. The original photography was complemented by simple infographics to present the achievements. Both elements were also used across digital and social media platforms.

Becoming a dementia friend

Today I took a 96 year old cousin of my long deceased grandmother to a memory assessment. I’m her only living family, albeit a distant member. It was a challenging morning for both of us. Not only does she now have very limited mobility which makes it a huge effort getting her in and out of the car and in and out of a community hospital building, but given her increasingly poor mental health it’s distressing for her to be moved about, to meet new people and be asked questions when she doesn’t understand what is expected of her. And I too find it difficult because I feel very ill-prepared to be able to support her effectively as I know little about the condition and what best to say or do to help her. That’s why I have now signed up to become a Dementia Friend. I’ve watched the video, sent off for my pack and requested a date to attend an information session. I’ve joined over 1 million people in volunteering to become more aware and more supportive of the rapidly growing number of people in the UK with dementia. This seems to me to be a necessity for all people to ensure we can each demonstrate empathy and understanding to affected people in our communities that we could encounter any time any day. By each of us thinking and acting differently we can each help to value each individual and tackle the exclusion that dementia too often brings.