Stakeholder audit and communications strategy

Task: To identify a clear position for the charity evaluation service and provide a clear focus for communications 

Approach:  NCVO’s charity evaluation service delivers a range of impact and evaluation products and services for the voluntary sector and their funders. At the project outset we undertook workshops and one-to-one telephone and face-to-face interviews with more than 20 current and past clients, partners, staff and associates to explore people’s understanding and expectations. We used the findings to shape a strong articulation of the service’s positioning and unique selling points in a busy marketplace. This new articulation was used as a central tool a re-focused communications and marketing approach with new key messages and priority audiences. 

Impact: The NCVO trading board adopted our recommendations and allocated the requested resources in support of the refreshed approach.