Beachy Head Chaplaincy Team

Brand development and communications strategy

Task: To develop a new brand to better support fund-raising and volunteer recruitment

Approach: Feedback from the public indicated they misunderstood the charity’s role, and this was seen to be limiting future growth. We led the staff and trustees through a robust brand evolution project. Staying faithful to their founding principles we identified a new proposition, re-orientated their messaging and introduced a bold visual brand alongside a strapline to explain their core function. We also prepared a new communications strategy. 

Impact: The charity’s stakeholders have a clearer and more accurate understanding of BHCT’s function and the breadth and quality of partnerships has improved; this has increased staff confidence and commitment. Year-on-year fund-raising continues to increase, as does volunteer recruitment.