McPin Foundation

In late 2012, the Trustees of the McPin Foundation decided to refocus the organisation to transform mental health research by putting the lived experiences of people affected by mental health problems at the heart of research methods and the research agenda. To support the significant growth of the charity, we were asked to produce a brand that would encompass and project the charity’s beliefs and aspirations. Amy undertook a review of the marketplace and competitor environment and worked with copywriter Julia Brown and designer Helen Holden to produce the vision, mission and values and create a new visual identity and brand guidelines. The brand attributes were combined in the design and build of the website, which was launched in February 2013. Original professional photography was also commissioned.

“We are absolutely thrilled with our new look and feel. We could never have achieved so much, so quickly, on such a tight budget, without the support of Amy and her team. They were able to quickly interpret our needs and understood our vision clearly. The three identity design options we received were all strong, and after consultation with our new staff, we made a final choice. It looks great on our website and new printed materials. It has also helped us to have a core set of key messages that we are striving to consistently communicate in everything that we say and do. Getting your brand right is really critical for any organisation and we couldn’t have done it without their expert guidance.”
Nick McNally, Chair of Trustees